Thumbnail - Request a copy

Brand Sex, Sexual State and Gender: Towards a distinction between three constructs

Azar, Salim (2007), Brand Sex, Sexual State and Gender: Towards a distinction between three constructs, Thought leaders international conference on brand management, 2007-04, Birmingham, Royaume-Uni

Type
Communication / Conférence
Date
2007
Conference title
Thought leaders international conference on brand management
Conference date
2007-04
Conference city
Birmingham
Conference country
Royaume-Uni
Metadata
Show full item record
Author(s)
Azar, Salim
Subjects / Keywords
Brand Management; Anthropomorphic view; Gender; Consumer Perception; Brand Sexual Associations; Brand Personality
JEL
M31 - Marketing