Brand Sex, Sexual State and Gender: Towards a distinction between three constructs
Azar, Salim (2007), Brand Sex, Sexual State and Gender: Towards a distinction between three constructs, Thought leaders international conference on brand management, 2007-04, Birmingham, Royaume-Uni
Type
Communication / ConférenceDate
2007Conference title
Thought leaders international conference on brand managementConference date
2007-04Conference city
BirminghamConference country
Royaume-UniMetadata
Show full item recordAuthor(s)
Azar, SalimSubjects / Keywords
Brand Management; Anthropomorphic view; Gender; Consumer Perception; Brand Sexual Associations; Brand PersonalityJEL
M31 - MarketingRelated items
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