Centrality of Brand Sex in Brand Categorization
Azar, Salim (2007-09), Centrality of Brand Sex in Brand Categorization, 3rd Annual Colloquium of The Academy of Management’s Brand, Corporate Identity and Reputation SIG, 2007-09, Londres, Royaume-Uni
Type
Communication / ConférenceDate
2007-09Conference title
3rd Annual Colloquium of The Academy of Management’s Brand, Corporate Identity and Reputation SIGConference date
2007-09Conference city
LondresConference country
Royaume-UniMetadata
Show full item recordAuthor(s)
Azar, SalimSubjects / Keywords
categorization process; Brand-sex; gender identityRelated items
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