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Pratique(s) (du) marketing : explorations conceptuelles et empiriques

Collin-Lachaud, Isabelle; Volle, Pierre; Busca, Laurent; Do Vale, Guillaume; Jacob, Florence; Cazenave, Eric (2019), Pratique(s) (du) marketing : explorations conceptuelles et empiriques, 35ème congrès international de l'afm, 2019-05, Le Havre, France

Type
Communication / Conférence
Date
2019
Conference title
35ème congrès international de l'afm
Conference date
2019-05
Conference city
Le Havre
Conference country
France
Metadata
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Author(s)
Collin-Lachaud, Isabelle cc
Lille University Management Lab - ULR 4999 [LUMEN]
Volle, Pierre
Dauphine Recherches en Management [DRM]
Busca, Laurent
Toulouse School of Management Research [TSM]
Do Vale, Guillaume
Jacob, Florence
Dauphine Recherches en Management [DRM]
Cazenave, Eric
Subjects / Keywords
Marketing; Pratiques