Afficher DRM : Publications par Nom de revue "South African Journal of Business Management"

Now showing items 1-2 of 2

"Does race really matter?" Consumer identity and advertising effectiveness in post-apartheid South Africa

Johnson, Guillaume D. (2013) Article accepté pour publication ou publié
The Social Dimension of Multi-Racial Advertising: Its Impact on Consumers’ Attitude

Johnson, Guillaume D. (2009) Article accepté pour publication ou publié