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Adding a prosocial spirit to loyalty programs: the double effect of warm glow

Mimouni -Chaabane, Aida; Parguel, Béatrice (2021), Adding a prosocial spirit to loyalty programs: the double effect of warm glow, Observatoire de la Philanthropie, 2021, Montréal, Canada

Type
Communication / Conférence
Date
2021
Conference title
Observatoire de la Philanthropie
Conference date
2021
Conference city
Montréal
Conference country
Canada
Metadata
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Author(s)
Mimouni -Chaabane, Aida
Dauphine Recherches en Management [DRM]
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]