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Talking about my generation: revisiting the influence of age in luxury counterfeit consumption in GCC countries

Chamaret, Cécile; Parguel, Béatrice; Pueschel, Julia; Valette-Florence, Pierre (2017), Talking about my generation: revisiting the influence of age in luxury counterfeit consumption in GCC countries, 7e conférence internationale d'Atlas-AFMI, 2017-05, Antananarivo, Madagascar

Type
Communication / Conférence
Date
2017
Conference title
7e conférence internationale d'Atlas-AFMI
Conference date
2017-05
Conference city
Antananarivo
Conference country
Madagascar
Metadata
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Author(s)
Chamaret, Cécile cc
Centre de recherche en gestion i3 [i3-CRG]
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Pueschel, Julia
Valette-Florence, Pierre cc
Centre d'études et de recherches appliquées à la gestion [CERAG]
Abstract (EN)
This research investigates the influence of age in luxury counterfeit consumption in the GulfCooperation Council (GCC) countries. A pilot quantitative survey conducted in the United ArabEmirates demonstrates that GCC consumers’ age has a positive influence on counterfeit luxuryconsumption. A follow-up qualitative study explores this unexpected result using the functionaltheory of attitudes. It shows that the experience of the region’s major socio- economic changesin the last 40 years may explain the shift on how consumers understand the value of things, andtherefore the existence of a positive correlation between age and counterfeit consumption.