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Consumers’ response to the counterfeiting of their brands

Mourad, Siham; Parguel, Béatrice; Valette-Florence, Pierre (2017), Consumers’ response to the counterfeiting of their brands, The Mystique of Luxury Brands Conference, 2017-05, Seoul, Corée du Sud

Type
Communication / Conférence
Date
2017
Conference title
The Mystique of Luxury Brands Conference
Conference date
2017-05
Conference city
Seoul
Conference country
Corée du Sud
Metadata
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Author(s)
Mourad, Siham
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Valette-Florence, Pierre cc
Centre d'études et de recherches appliquées à la gestion [CERAG]