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hal.structure.identifierCentre de recherche en gestion i3 [i3-CRG]
dc.contributor.authorChamaret, Cécile
ORCID: 0000-0002-1966-7361
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
dc.contributor.authorPueschel, Julia
hal.structure.identifierCentre d'études et de recherches appliquées à la gestion [CERAG]
dc.contributor.authorValette-Florence, Pierre
ORCID: 0000-0003-0444-0030
dc.date.accessioned2023-02-15T07:39:18Z
dc.date.available2023-02-15T07:39:18Z
dc.date.issued2017
dc.identifier.urihttps://basepub.dauphine.psl.eu/handle/123456789/24094
dc.language.isoenen
dc.subjectCounterfeiten
dc.subjectGenerationen
dc.subjectGCC consumersen
dc.subject.ddc658.8en
dc.titleGCC consumers’ generation and luxury counterfeit consumptionen
dc.typeCommunication / Conférence
dc.description.abstractenResearch suggests a negative correlation between consumer age and counterfeit consumption,explained by younger consumers’ lower income and different values. This study explores thisculture-based explanation further by controlling for differences in income. An exploratorypilot study reveals an unexpected positive correlation between age and counterfeitconsumption in the GCC countries. Drawing on the functional theories of attitudes (Katz,1960), a qualitative study of 25 GCC female consumers is then conducted to examine thepsychological functions served by consumers’ attitudes toward genuine and counterfeitluxury goods. A clear distinction emerges between the pre-oil and the post-oil generations.The pre-oil generation’s attitudes serve more utilitarian and ego-defensive functions, whilethe post-oil generation’s attitudes serve more hedonic and social-adjustive functions. Theseresults suggest that public policy makers, luxury brand managers fighting counterfeiting, andmanagers dealing with GCC nationals should tailor their segmentation, communication andoverall strategy according to the generation targeted.en
dc.subject.ddclabelMarketingen
dc.relation.conftitleANZMAC Conferenceen
dc.relation.confdate2017-12
dc.relation.confcityMelbourneen
dc.relation.confcountryAustraliefr
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2023-02-12T16:36:39Z
hal.identifierhal-03990632
hal.version1
hal.date.transferred2023-02-15T13:04:10Z
hal.update-error.statusnewSubmission
hal.author.functionaut
hal.author.functionaut
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hal.author.functionaut


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