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Product and branding ethics

Parguel, Béatrice; Monnot, Elisa (2020), Product and branding ethics, in Eagle, Lynne; Dahl, Stephan; De Pelsmacker, Patrick; Taylor, Charles R., SAGE Handbook of Marketing Ethics, Sage : London

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Type
Chapitre d'ouvrage
Date
2020
Book title
SAGE Handbook of Marketing Ethics
Book author
Eagle, Lynne; Dahl, Stephan; De Pelsmacker, Patrick; Taylor, Charles R.
Publisher
Sage
Published in
London
ISBN
9781529709292
Metadata
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Author(s)
Parguel, Béatrice
Dauphine Recherches en Management [DRM]
Monnot, Elisa
Université de Cergy Pontoise [UCP]