Author Meets Critics: Race in the Marketplace: Crossing Critical Boundaries
Harrison, A. K.; Johnson, Guillaume D.; Dhillon-Jamerson, K. K.; Thomas, K. D.; Steinfield, L.; Wherry, F. F.; Timke, E. (2020), Author Meets Critics: Race in the Marketplace: Crossing Critical Boundaries, Advertising & Society Quarterly, 21, 4. 10.1353/asr.2020.0027
TypeArticle accepté pour publication ou publié
Journal nameAdvertising & Society Quarterly
MetadataShow full item record
Author(s)Harrison, A. K.
Johnson, Guillaume D.
Dauphine Recherches en Management [DRM]
Dhillon-Jamerson, K. K.
Thomas, K. D.
Wherry, F. F.
Abstract (EN)This Author Meets Critics conversation focuses on Sonya Grier, Anthony Kwame Harrison, Guillaume D. Johnson, and Kevin D. Thomas' edited volume Race in the Marketplace: Crossing Boundaries (Palgrave Macmillan, 2019). Several of the book's editors and a chapter contributor meet with marketing, sociology, and history experts to discuss the following topics: the importance of interdisciplinary collaboration; the application of critical theory; race, racism, and the non-neutral marketplace; how the book crosses many disciplinary and theoretical boundaries; how and why the volume is vital to understanding the rise in public awareness about race in 2020; the dearth of academic publishing about consumers of color; the centrality of marketplace transactions; cautions about fully embracing the state to solve societal problems related to race; intersectionality; biases in academic publishing; the need to create more awareness of racial issues among White scholars; exhaustion that comes in researching and talking about race issues, especially for scholars and students of color; the need to sustain research about race in the marketplace; the relationship between consumers and producers; advice to professors teaching about race; and advice to industry practitioners.
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