Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships
Josserand, Emmanuel; Charki, Mohamed Hédi (2007), Online Reverse Auctions Use and the Dance of Trust: Maintaining or Deteriorating Relationships, Academy of Management Annual Meeting, 2007-08, Philadelphie, États-Unis
TypeCommunication / Conférence
Conference titleAcademy of Management Annual Meeting
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Abstract (EN)This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.
Subjects / KeywordsOnline reverse auctions; Online trust; Opportunism; Rumor; Trust; Unethical behavior; Ditrust
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