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The Technologies Of Social Responsibility or Myth Made Reality: The Lafarge Case Study

Moquet, Anne-Catherine; Pezet, Anne (2005), The Technologies Of Social Responsibility or Myth Made Reality: The Lafarge Case Study, Critical Perspectives on Accounting Conference, 2005-05, New York, États-Unis

Type
Communication / Conférence
Date
2005
Conference title
Critical Perspectives on Accounting Conference
Conference date
2005-05
Conference city
New York
Conference country
États-Unis
Pages
23
Metadata
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Author(s)
Moquet, Anne-Catherine cc
Pezet, Anne
Abstract (EN)
Society’s requirements concerning corporate social responsibility focus on the transparency and harmlessness of corporate activities: a factory or a quarry must be invisible, odorless, and noiseless. Firms must show that they respect these requirements in order to gain legitimacy. They must change invisibility into visibility, and track and materialize flows of legitimacy between stakeholders and themselves.
Subjects / Keywords
corporate social responsability; Sustainable development; Institutional theory
JEL
M1 - Business Administration
M14 - Corporate Culture; Diversity; Social Responsibility