Negative effect of the promotion signal on reference price
Desmet, Pierre (2004), Negative effect of the promotion signal on reference price, 33rd EMAC Conference : "Worldwide Marketing ?", 2004-05, Murcie, Espagne
Type
Communication / ConférenceDate
2004Conference title
33rd EMAC Conference : "Worldwide Marketing ?"Conference date
2004-05Conference city
MurcieConference country
EspagneMetadata
Show full item recordAuthor(s)
Desmet, PierreSubjects / Keywords
Communication en marketing; Prix; PromotionRelated items
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