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Negative effect of the promotion signal on reference price

Desmet, Pierre (2004), Negative effect of the promotion signal on reference price, 33rd EMAC Conference : "Worldwide Marketing ?", 2004-05, Murcie, Espagne

Type
Communication / Conférence
Date
2004
Conference title
33rd EMAC Conference : "Worldwide Marketing ?"
Conference date
2004-05
Conference city
Murcie
Conference country
Espagne
Metadata
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Author(s)
Desmet, Pierre
Subjects / Keywords
Communication en marketing; Prix; Promotion
JEL
M37 - Advertising
M31 - Marketing