• xmlui.mirage2.page-structure.header.title
    • français
    • English
  • Help
  • Login
  • Language 
    • Français
    • English
View Item 
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesTypeThis CollectionBy Issue DateAuthorsTitlesType

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors
Thumbnail - Request a copy

Negative effect of the promotion signal on reference price

Desmet, Pierre (2004), Negative effect of the promotion signal on reference price, 33rd EMAC Conference : "Worldwide Marketing ?", 2004-05, Murcie, Espagne

Type
Communication / Conférence
Date
2004
Conference title
33rd EMAC Conference : "Worldwide Marketing ?"
Conference date
2004-05
Conference city
Murcie
Conference country
Espagne
Metadata
Show full item record
Author(s)
Desmet, Pierre
Subjects / Keywords
Communication en marketing; Prix; Promotion
JEL
M37 - Advertising
M31 - Marketing

Related items

Showing items related by title and author.

  • Thumbnail
    Perceived effects of psychological price thresholds according to the monetary unit 
    Desmet, Pierre; Gaston-Breton, Charlotte (1999) Communication / Conférence
  • Thumbnail
    Refund depth effects on the impact of price-beating guarantees 
    Esposito Vinzi, Vincenzo; Le Nagard, Emmanuelle; Desmet, Pierre (2012) Article accepté pour publication ou publié
  • Thumbnail
    Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image 
    Desmet, Pierre; Le Nagard, Emmanuelle (2005) Article accepté pour publication ou publié
  • Thumbnail
    Does the Crowdfunding Platform Matter? Risks of a Negative Attitude towards the Platform in a Two-Sided Market 
    Lacan, Camille; Desmet, Pierre (2016) Communication / Conférence
  • Thumbnail
    Effet signal d'une réduction promotionnelle du prix : concept et expérimentation 
    Desmet, Pierre (2004) Article accepté pour publication ou publié
Dauphine PSL Bibliothèque logo
Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16
Phone: 01 44 05 40 94
Contact
Dauphine PSL logoEQUIS logoCreative Commons logo