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Moving beyond binary oppositions: exploring brand sexual associations

Darpy, Denis; Azar, Salim (2009-06-15T11:43:16Z), Moving beyond binary oppositions: exploring brand sexual associations, 9th ACR Conference on Gender, Marketing and Consumer Behavior, 2008-06, Boston, États-Unis

Type
Communication / Conférence
Date
2009-06-15
Conference title
9th ACR Conference on Gender, Marketing and Consumer Behavior
Conference date
2008-06
Conference city
Boston
Conference country
États-Unis
Metadata
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Author(s)
Darpy, Denis
Azar, Salim
Subjects / Keywords
Etudes du consommateur; Brand; Genre; Comportement du consommateur
JEL
M31 - Marketing