Moving beyond binary oppositions: exploring brand sexual associations

dc.contributor.author	Darpy, Denis
dc.contributor.author	Azar, Salim
dc.date.accessioned	2009-06-15T11:43:16Z
dc.date.available	2009-06-15T11:43:16Z
dc.date.issued	2009-06-15T11:43:16Z
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/279
dc.language.iso	en	en
dc.subject	Etudes du consommateur	en
dc.subject	Brand	en
dc.subject	Genre	en
dc.subject	Comportement du consommateur	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	M31	en
dc.title	Moving beyond binary oppositions: exploring brand sexual associations	en
dc.type	Communication / Conférence
dc.description.sponsorshipprivate	oui	en
dc.subject.ddclabel	Marketing	en
dc.relation.conftitle	9th ACR Conference on Gender, Marketing and Consumer Behavior	en
dc.relation.confdate	2008-06
dc.relation.confcity	Boston	en
dc.relation.confcountry	États-Unis	en

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