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Institutional entrepreneurs as translators : a comparative study in an emerging activity

Déjean, Frédérique; Gond, Jean-Pascal; Huault, Isabelle; Leca, Bernard (2006), Institutional entrepreneurs as translators : a comparative study in an emerging activity, XVIème conférence internationale de management stratégique (AIMS), Annecy, SWITZERLAND

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Type
Communication / Conférence
Date
2006
Conference title
XVIème conférence internationale de management stratégique (AIMS)
Conference city
Annecy
Conference country
SWITZERLAND
Metadata
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Author(s)
Déjean, Frédérique
Gond, Jean-Pascal
Huault, Isabelle
Leca, Bernard
Abstract (EN)
This paper analyzes the reasons why some institutional entrepreneurship strategies failed to translate an institution while other succeeded, by paying a specific attention to the interaction between material and discursive dimensions in the translation process. A theoretical framework integrating both dimensions of translation is first proposed in order to study strategies of competing entrepreneurs. Then a comparative study of three entrepreneurs translating practices of corporate social evaluation in the French context is used to investigate the processes through which competing translators achieved their objective more or less successfully.
Subjects / Keywords
translation; neo-institutionalisme; corporate social responsibility
JEL
M14 - Corporate Culture; Diversity; Social Responsibility