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dc.contributor.authorKalika, Michel
HAL ID: 13102
dc.contributor.authorBourliataux-Lajoinie, Stéphane
HAL ID: 735403
ORCID: 0000-0002-2115-5736
dc.date.accessioned2010-02-08T10:25:21Z
dc.date.available2010-02-08T10:25:21Z
dc.date.issued2001
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3311
dc.language.isofren
dc.subjectVente par correspondanceen
dc.subjectComportement du consommateuren
dc.subjectCommerce électroniqueen
dc.subjectFranceen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.subject.classificationjelM39en
dc.titleUne étude exploratoire du taux de clicks des publicités et des comportements de navigation sur un site commercialen
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameDécisions Marketing
dc.relation.isversionofjnldate2001
dc.relation.isversionofjnlpages79-86en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherCecoeducen
dc.subject.ddclabelMarketingen


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