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dc.contributor.authorO'Connor, Ellen
dc.date.accessioned2010-02-11T15:40:46Z
dc.date.available2010-02-11T15:40:46Z
dc.date.issued2002
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3432
dc.language.isoenen
dc.subjectStorytellingen
dc.subjectEntrepreneurshipen
dc.subjectNarrativeen
dc.subject.ddc658.4en
dc.subject.classificationjelM31en
dc.subject.classificationjelL26en
dc.subject.classificationjelL00en
dc.titleStoried business : Typology, intertextuality, and traffic in entrepreneurial narrativeen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversity of Chicago;États-Unis
dc.contributor.editoruniversityotherUniversity of California, Berkeley;États-Unis
dc.description.abstractenBased on ten months of field research in a high technology start-up, and using ethnographic and grounded theory methodologies, this study identifies six basic narrative types (founding, visionary, marketing, strategy, historical, and conventional) in three main categories (personal, generic, and situational) that are essential in founding and governing a new company. These stories enable founders to (a) justify the existence of the company; (b) convince others to devote funds and other key resources to the company; and (c) make key decisions in the short and intermediate term. Also described in the paper is the interaction of these narratives, which in this case were often conflicting and even contradictory. The paper argues that a key competence of the founder and entrepreneur is not only the ability to develop narrative competence across the three categories but also to develop a command of their interactivity, or intertextuality.en
dc.relation.isversionofjnlnameJournal of Business Communication
dc.relation.isversionofjnlvol39en
dc.relation.isversionofjnlissue1en
dc.relation.isversionofjnldate2002
dc.relation.isversionofjnlpages36-54en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherAssociation for Business Communicationen
dc.subject.ddclabelDirection d'entrepriseen


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