Managing a brand in the tomato sector: authority and enforcement mechanisms in a collective organization
Sauvée, Loïc (2000), Managing a brand in the tomato sector: authority and enforcement mechanisms in a collective organization, Acta Horticulturae, 536, p. 537-545
Type
Article accepté pour publication ou publiéDate
2000Journal name
Acta HorticulturaeNumber
536Publisher
International Society for Horticultural Science
Pages
537-545
Metadata
Show full item recordAuthor(s)
Sauvée, LoïcAbstract (EN)
In agricultural subsectors, collective organizations such as producer groups or second-degree cooperatives frequently cope with management of brand names. The success of these brand names depends upon the ability of actors to collectively create, guarantee and sustain a stream of rents based upon brand reputation. The key issue for these collective organizations will be to create specific coordination mechanisms in order to build and safeguard this reputation. Drawing from a real case in the French tomato sector, the research focus on the governance mechanisms, and especially authority and enforcement mechanisms. We show that the collective organization can be analyzed as a combination of governance mechanisms. These mechanisms are aligned with the main contractual hazards found between actors, and are a mix of individual and collective incentives, of external and internal controls and of authority based upon a delegation of power.Subjects / Keywords
Comportement organisationnel; Tomato; Governance; AuthorityRelated items
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