Show simple item record

A study of the Potential Effects of the Conversion to Euro

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDesmet, Pierre*
dc.date.accessioned2010-03-01T09:22:52Z
dc.date.available2010-03-01T09:22:52Z
dc.date.issued2002
dc.identifier.issn1061-0421
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3583
dc.language.isofren
dc.subjectCurrency
dc.subjectEuro
dc.subjectIllusion monétaire
dc.subjectGermany
dc.subjectFrance
dc.subjectRicing
dc.subjectSpain
dc.subject.ddc332en
dc.subject.classificationjelE31en
dc.subject.classificationjelE40en
dc.subject.classificationjelM31en
dc.titleA study of the Potential Effects of the Conversion to Euro
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenEarly research work confirms that the use of the new European currency, the euro, could create an effect of money illusion: expressed in euros, perceived prices seem lower and price elasticity diminished. But it also concludes on the complexity of the relationship between prices, currency unit and behavior as the money illusion effect can either increase or decrease demand for specific brands. Tests the assumption that the size of the money illusion could vary by country and is positively related to the level of the conversion rate. Applies the Gabor and Granger method to the price of an item of domestic equipment in two countries, one with a big conversion rate (Spain), and one with a small conversion rate (Germany). Observes a money illusion effect is observed with an increase in intention to buy when the prices are expressed in euros in Germany but, as this effect is not observed in Spain, concludes that a positive relationship between money illusion and conversion rate cannot be accepted and proposes alternative hypotheses, such as the difficulty of the conversion
dc.relation.isversionofjnlnameThe Journal of Product and Brand Management
dc.relation.isversionofjnlvol11
dc.relation.isversionofjnlissue3
dc.relation.isversionofjnldate2002
dc.relation.isversionofjnlpages134-144
dc.relation.isversionofdoi10.1108/10610420210430033
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherEmerald
dc.subject.ddclabelEconomie financièreen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.relation.Isversionofjnlpeerreviewedoui
dc.date.updated2019-07-08T10:51:56Z
hal.author.functionaut


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record