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For a better use of special treatment: Proposition for a measurement scale,

Butori, Raphaëlle (2009), For a better use of special treatment: Proposition for a measurement scale,, 38th Conference of the European Marketing Academy, 2009-05, Nantes, France

Type
Communication / Conférence
Date
2009
Conference title
38th Conference of the European Marketing Academy
Conference date
2009-05
Conference city
Nantes
Conference country
France
Metadata
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Author(s)
Butori, Raphaëlle
Subjects / Keywords
Echelles de mesures
JEL
M31 - Marketing