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The determinants of the marketing function

Rico, Jean-Charles; Kalika, Michel (1995), The determinants of the marketing function, in Bergadaa, Michelle, Marketing Today and for the 21st Century : Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995, ESSEC : Cergy-Pontoise, p. 1735-1746

Type
Communication / Conférence
Date
1995
Conference title
24th EMAC Annual Conference
Conference date
1995-05
Conference city
Cergy Pontoise
Conference country
France
Book title
Marketing Today and for the 21st Century : Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995
Book author
Bergadaa, Michelle
Publisher
ESSEC
Published in
Cergy-Pontoise
ISBN
2-911209-00-1
Number of pages
2133
Pages
1735-1746
Metadata
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Author(s)
Rico, Jean-Charles
Kalika, Michel
Subjects / Keywords
Marketing industriel
JEL
M31 - Marketing