The determinants of the marketing function
Rico, Jean-Charles; Kalika, Michel (1995), The determinants of the marketing function, in Bergadaa, Michelle, Marketing Today and for the 21st Century : Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995, ESSEC : Cergy-Pontoise, p. 1735-1746
Type
Communication / ConférenceDate
1995Conference title
24th EMAC Annual ConferenceConference date
1995-05Conference city
Cergy PontoiseConference country
FranceBook title
Marketing Today and for the 21st Century : Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995Book author
Bergadaa, MichellePublisher
ESSEC
Published in
Cergy-Pontoise
ISBN
2-911209-00-1
Number of pages
2133Pages
1735-1746
Metadata
Show full item recordSubjects / Keywords
Marketing industrielJEL
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