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Experiencing regrets after a purchase decision: evidence for individual differences

Delacroix, Eva (2002), Experiencing regrets after a purchase decision: evidence for individual differences, 31st EMAC Annual Conference 2002, 2002, Braga, Portugal

Type
Communication / Conférence
Date
2002
Conference title
31st EMAC Annual Conference 2002
Conference date
2002
Conference city
Braga
Conference country
Portugal
Metadata
Show full item record
Author(s)
Delacroix, Eva
Subjects / Keywords
regret; post-decision evaluation; Consumer Tendency to Regret; counterfactual thinking
JEL
M31 - Marketing

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    La tendance à regretter du consommateur : validation d'une échelle de mesure 
    Delacroix, Eva; Jourdan, Philippe (2007-03) Article accepté pour publication ou publié
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