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The psychological profile as determinant of satisfaction among french franchisees

Dubost, Nathalie; Gauzente, Claire; Guilloux, Véronique; Kalika, Michel (2000), The psychological profile as determinant of satisfaction among french franchisees, 5ème conférence franco-allemande de l'AFM : " Retailing and distribution in Europe", 2000, Paris, France

Type
Communication / Conférence
Date
2000
Conference title
5ème conférence franco-allemande de l'AFM : " Retailing and distribution in Europe"
Conference date
2000
Conference city
Paris
Conference country
France
Metadata
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Author(s)
Dubost, Nathalie
Gauzente, Claire
Guilloux, Véronique
Kalika, Michel
Subjects / Keywords
Franchise
JEL
M31 - Marketing