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Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance

Roy, Bernard; André, Stéphane (2010), Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance, in Zopounidis, Constantin; Pardalos, Panos, Handbook of Multicriteria Analysis, Springer : Berlin, p. 369-404. http://dx.doi.org/10.1007/978-3-540-92828-7_13

Type
Chapitre d'ouvrage
Date
2010
Book title
Handbook of Multicriteria Analysis
Book author
Zopounidis, Constantin; Pardalos, Panos
Publisher
Springer
Published in
Berlin
ISBN
978-3-540-92827-0
Pages
369-404
Publication identifier
http://dx.doi.org/10.1007/978-3-540-92828-7_13
Metadata
Show full item record
Author(s)
Roy, Bernard
André, Stéphane cc
Abstract (EN)
This paper presents the application of an approach designed to evaluate non-financial performance in companies. Within a defined perimeter, the approach called EPISSURE produces an ‘evaluation of non-financial performance with a hierarchical set of synthesis indicators co-constructed during a process of framed dialogue.’ The paper discusses how the EPISSURE approach was tested and set up within several companies for the purpose of evaluating sponsorship projects and deciding on their follow-up. Test results seem to indicate that the EPISSURE approach is decidedly appropriate for evaluating non-financial performance.
Subjects / Keywords
Evaluation
JEL
O22 - Project Analysis
M13 - New Firms; Startups

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