Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance
Roy, Bernard; André, Stéphane (2010), Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance, in Zopounidis, Constantin; Pardalos, Panos, Handbook of Multicriteria Analysis, Springer : Berlin, p. 369-404. http://dx.doi.org/10.1007/978-3-540-92828-7_13
Type
Chapitre d'ouvrageDate
2010Book title
Handbook of Multicriteria AnalysisBook author
Zopounidis, Constantin; Pardalos, PanosPublisher
Springer
Published in
Berlin
ISBN
978-3-540-92827-0
Pages
369-404
Publication identifier
Metadata
Show full item recordAbstract (EN)
This paper presents the application of an approach designed to evaluate non-financial performance in companies. Within a defined perimeter, the approach called EPISSURE produces an ‘evaluation of non-financial performance with a hierarchical set of synthesis indicators co-constructed during a process of framed dialogue.’ The paper discusses how the EPISSURE approach was tested and set up within several companies for the purpose of evaluating sponsorship projects and deciding on their follow-up. Test results seem to indicate that the EPISSURE approach is decidedly appropriate for evaluating non-financial performance.Subjects / Keywords
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