Show simple item record

Applying the EPISSURE Approach for the Evaluation of Business Sponsorship Performance

dc.contributor.authorRoy, Bernard
dc.contributor.authorAndré, Stéphane
HAL ID: 8396
ORCID: 0000-0003-2282-9752
dc.date.accessioned2010-04-12T08:35:03Z
dc.date.available2010-04-12T08:35:03Z
dc.date.issued2010
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/3918
dc.language.isoenen
dc.subjectEvaluationen
dc.subject.ddc003en
dc.subject.classificationjelO22
dc.subject.classificationjelM13en
dc.titleApplying the EPISSURE Approach for the Evaluation of Business Sponsorship Performanceen
dc.typeChapitre d'ouvrage
dc.description.abstractenThis paper presents the application of an approach designed to evaluate non-financial performance in companies. Within a defined perimeter, the approach called EPISSURE produces an ‘evaluation of non-financial performance with a hierarchical set of synthesis indicators co-constructed during a process of framed dialogue.’ The paper discusses how the EPISSURE approach was tested and set up within several companies for the purpose of evaluating sponsorship projects and deciding on their follow-up. Test results seem to indicate that the EPISSURE approach is decidedly appropriate for evaluating non-financial performance.
dc.identifier.citationpages369-404
dc.relation.ispartoftitleHandbook of Multicriteria Analysisen
dc.relation.ispartofeditorZopounidis, Constantin
dc.relation.ispartofeditorPardalos, Panos
dc.relation.ispartofpublnameSpringeren
dc.relation.ispartofpublcityBerlinen
dc.relation.ispartofdate2010
dc.relation.ispartofurlhttp://dx.doi.org/10.1007/978-3-540-92828-7
dc.description.sponsorshipprivateouien
dc.subject.ddclabelRecherche opérationnelleen
dc.relation.ispartofisbn978-3-540-92827-0
dc.identifier.doihttp://dx.doi.org/10.1007/978-3-540-92828-7_13


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record