Browsing DRM (UMR CNRS 7088) by Author "Elgaaied-Gambier, Leila"

Now showing items 1-3 of 3

Les marques ont-elles intérêt à se débarrasser de leurs suremballages ? Analyse des effets de contexte

Elgaaied-Gambier, Leila; Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny (2016) Communication / Conférence
With or without you: Is it worthwhile for a brand to eliminate overpackaging? New insights from context effects

Elgaaied-Gambier, Leila; Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny (2016) Communication / Conférence
“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

Monnot, Elisa; Reniou, Fanny; Parguel, Béatrice; Elgaaied-Gambier, Leila (2019) Article accepté pour publication ou publié