Browsing DRM (UMR CNRS 7088) by Author "Zuñiga, Miguel"

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No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Johnson, Guillaume D.; Ross Adkins, Natalie; Ferguson, Nakeisha S.; Henderson, Geraldine Rosa; Mueller, Rene Dentiste; Mandiberg, James M.; Pullig, Chris; Roy, Abhijit; Zuñiga, Miguel; Kipnis, Eva; Demangeot, Catherine; Broderick, Amanda J. (2011-09) Article accepté pour publication ou publié