
Relationship marketing of services : An analysis of service quality and service encounters through relational norms - A dyadic approach between bank account managers and SMEs
Prim-Allaz, Isabelle (1999), Relationship marketing of services : An analysis of service quality and service encounters through relational norms - A dyadic approach between bank account managers and SMEs. https://basepub.dauphine.fr/handle/123456789/4277
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Type
Document de travail / Working paperDate
1999Publisher
Université Paris-Dauphine
Series title
Cahiers DMSPSeries number
270Published in
Paris
Pages
18
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