Product Champion Characteristics in France and Germany

Roure, Lionel

Roure, Lionel (2001), Product Champion Characteristics in France and Germany, Human Relations, 54, 5, p. 663-682. http://dx.doi.org/10.1177/0018726701545005

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Type

Article accepté pour publication ou publié

Date

2001

Journal name

Human Relations

Volume

Number

Publisher

Sage

Pages

663-682

Abstract (EN)

This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.

Subjects / Keywords

intercultural management; top management; innovation; product champions

JEL

O52 - Europe
Q55 - Technological Innovation
O31 - Innovation and Invention: Processes and Incentives
P47 - Performance and Prospects
O22 - Project Analysis