
Product Champion Characteristics in France and Germany
Roure, Lionel (2001), Product Champion Characteristics in France and Germany, Human Relations, 54, 5, p. 663-682. http://dx.doi.org/10.1177/0018726701545005
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Article accepté pour publication ou publiéDate
2001Journal name
Human RelationsVolume
54Number
5Publisher
Sage
Pages
663-682
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Roure, LionelAbstract (EN)
This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.Subjects / Keywords
intercultural management; top management; innovation; product championsRelated items
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