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Product Champion Characteristics in France and Germany

Roure, Lionel (2001), Product Champion Characteristics in France and Germany, Human Relations, 54, 5, p. 663-682. http://dx.doi.org/10.1177/0018726701545005

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Type
Article accepté pour publication ou publié
Date
2001
Journal name
Human Relations
Volume
54
Number
5
Publisher
Sage
Pages
663-682
Publication identifier
http://dx.doi.org/10.1177/0018726701545005
Metadata
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Author(s)
Roure, Lionel
Abstract (EN)
This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.
Subjects / Keywords
intercultural management; top management; innovation; product champions
JEL
O52 - Europe
Q55 - Technological Innovation
O31 - Innovation and Invention: Processes and Incentives
P47 - Performance and Prospects
O22 - Project Analysis

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