Product Champion Characteristics in France and Germany
Roure, Lionel (2001), Product Champion Characteristics in France and Germany, Human Relations, 54, 5, p. 663-682. http://dx.doi.org/10.1177/0018726701545005
TypeArticle accepté pour publication ou publié
Journal nameHuman Relations
MetadataShow full item record
Abstract (EN)This study examines the relationship between the status and seniority of product champions, their cultural context and the ability of product champions to enlist top management support for an innovation project. Based on a sample of 82 French and 101 German champions, this work suggests that the effectiveness and crucial characteristics of product champions may vary across national cultures.
Subjects / Keywordsintercultural management; top management; innovation; product champions
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