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dc.contributor.authorAzar, Salim
dc.contributor.authorDarpy, Denis
dc.date.accessioned2010-11-10T15:16:39Z
dc.date.available2010-11-10T15:16:39Z
dc.date.issued2010
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/5031
dc.language.isoenen
dc.subjectEtudes du consommateuren
dc.subjectGenreen
dc.subjectBranden
dc.subjectComportement du consommateuren
dc.subject.ddc658.8en
dc.subject.classificationjelM39en
dc.subject.classificationjelM31en
dc.titleBrand Masculinity or Brand Masculinities? Toward a New Brand-Typologyen
dc.typeChapitre d'ouvrage
dc.identifier.citationpages81-90en
dc.relation.ispartoftitleContemporary Issues in Brand Researchen
dc.relation.ispartofeditorChristodoulides, George
dc.relation.ispartofeditorVeloutsou, Cleopatra
dc.relation.ispartofeditorJevons, Colin
dc.relation.ispartofeditorde Chernatony, Leslie
dc.relation.ispartofeditorPapadopoulos, Nicolas
dc.relation.ispartofpublnameATINERen
dc.relation.ispartofpublcityAthènesen
dc.relation.ispartofdate2010
dc.relation.ispartofpages308en
dc.description.sponsorshipprivateouien
dc.subject.ddclabelMarketingen
dc.relation.ispartofisbn978-960-6672-68-2en


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