
Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior
Gomez, Pierrick; Debenedetti, Alain (2010), Mental Rumination: How Unwanted and Recurrent Thoughts Can Perturbate the Purchasing Behavior, in Campbell, Margaret C.; Inman, Jeff; Pieters, Rik, Advances in Consumer Research, Association for Consumer Research : Duluth (MN), p. 785-787
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Type
Communication / ConférenceDate
2010Conference title
ACR 2009Conference date
2009-10Conference city
Pittsburgh (PA)Conference country
États-UnisBook title
Advances in Consumer ResearchBook author
Campbell, Margaret C.; Inman, Jeff; Pieters, RikPublisher
Association for Consumer Research
Published in
Duluth (MN)
ISBN
0-915552-65-5
Number of pages
953Pages
785-787
Metadata
Show full item recordAbstract (EN)
Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a counterproductive thinking process triggered by the detection of a perturbation in one’s goal attainment process. This theory has received substantial attention in clinical psychology, but has not been documented in the literature on consumer behavior. Therefore, this paper aims first at synthesizing the current body of research on rumination and second at suggesting directions for research in marketing.Subjects / Keywords
rumination; consumer behavior; decision making processRelated items
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