Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry
Gagne, Jean-François; Josserand, Emmanuel (2009), Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry, 25th EGOS Colloquium, 2009-07, Barcelone, Espagne
Type
Communication / ConférenceDate
2009Conference title
25th EGOS ColloquiumConference date
2009-07Conference city
BarceloneConference country
EspagneMetadata
Show full item recordSubjects / Keywords
Telecom industry; identification; BrandRelated items
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