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Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry

Gagne, Jean-François; Josserand, Emmanuel (2009), Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry, 25th EGOS Colloquium, 2009-07, Barcelone, Espagne

Type
Communication / Conférence
Date
2009
Conference title
25th EGOS Colloquium
Conference date
2009-07
Conference city
Barcelone
Conference country
Espagne
Metadata
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Author(s)
Gagne, Jean-François
Josserand, Emmanuel
Subjects / Keywords
Telecom industry; identification; Brand
JEL
M59 - Other
L96 - Telecommunications