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dc.contributor.authorGauzente, Claire
dc.contributor.authorDubost, Nathalie
HAL ID: 183735
dc.contributor.authorGuilloux, Véronique
dc.contributor.authorKalika, Michel
HAL ID: 13102
dc.date.accessioned2012-01-23T17:42:25Z
dc.date.available2012-01-23T17:42:25Z
dc.date.issued2008
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/7932
dc.language.isoenen
dc.subjectFranchisesen
dc.subjectRelationship marketingen
dc.subjectWork environmenten
dc.subjectFranchisee perceptionsen
dc.subjectFinancial perceptionsen
dc.subjectJob satisfactionen
dc.subject.ddc658.8en
dc.subject.classificationjelL25en
dc.subject.classificationjelM31en
dc.titleHow franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketingen
dc.typeArticle accepté pour publication ou publié
dc.contributor.editoruniversityotherUniversity of Angers;France
dc.contributor.editoruniversityotherFaculte de Droit, Economie et Gestion Orléans;France
dc.contributor.editoruniversityotherUniversity Paris XII;France
dc.description.abstractenFew empirical studies cover the theme of franchisees' satisfaction. This paper investigates the impact of the nature of relationship between franchisers and franchisees on franchisees' satisfaction. Research data have been collected by surveying 400 French franchisees. Surprisingly, this analysis shows that intangible factors in a franchise system are as important as the franchiser's support or even more important than the support. The article discusses implications of the study's results for future research and for managers. The results suggest how to create a positive environment (fairness, communication, trust) which is related to ethical marketing.en
dc.relation.isversionofjnlnameInternational Journal of Entrepreneurship and Small Business
dc.relation.isversionofjnlvol6en
dc.relation.isversionofjnlissue1en
dc.relation.isversionofjnldate2008
dc.relation.isversionofjnlpages155 - 172en
dc.relation.isversionofdoihttp://dx.doi.org/ 10.1504/IJESB.2008.017396en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherInderscience Pub.en
dc.subject.ddclabelMarketingen


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