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Effects of Complex Price Communication on its Perceived Fairness: Case of a Sequential Communication of the Total Price

Ben Amor, Imen (2010), Effects of Complex Price Communication on its Perceived Fairness: Case of a Sequential Communication of the Total Price, 39th European Marketing Academy Conference (EMAC), 2010-06, Copenhague, Danemark

Type
Communication / Conférence
Date
2010
Conference title
39th European Marketing Academy Conference (EMAC)
Conference date
2010-06
Conference city
Copenhague
Conference country
Danemark
Metadata
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Author(s)
Ben Amor, Imen
Subjects / Keywords
price communication
JEL
M31 - Marketing