Nutrition choice in everyday life: a heuristics approach to understanding consumers’ evaluations of food products
Gomez, Pierrick (2010), Nutrition choice in everyday life: a heuristics approach to understanding consumers’ evaluations of food products, 39th European Marketing Academy Conference (EMAC), 2010-06, Copenhague, Danemark
Type
Communication / ConférenceDate
2010Conference title
39th European Marketing Academy Conference (EMAC)Conference date
2010-06Conference city
CopenhagueConference country
DanemarkMetadata
Show full item recordAuthor(s)
Gomez, PierrickSubjects / Keywords
food products; consumer behaviorRelated items
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