Thumbnail - Request a copy

Moderating effects of consensus between- and within- evaluators

Larceneux, Fabrice (2008), Moderating effects of consensus between- and within- evaluators, 3EMES Journées internationales sur la communication marketing : communication « hors media » = 3RD international research days on marketing communications « below the line » communications, 2008-03, Nancy, France

Type
Communication / Conférence
Date
2008
Conference title
3EMES Journées internationales sur la communication marketing : communication « hors media » = 3RD international research days on marketing communications « below the line » communications
Conference date
2008-03
Conference city
Nancy
Conference country
France
Pages
-
Metadata
Show full item record
Author(s)
Larceneux, Fabrice
Subjects / Keywords
Cinema; buzz marketing
JEL
M31 - Marketing