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Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?

Larceneux, Fabrice; Debenedetti, Stéphane (2011), Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?, 11th International Conference on Arts and Cultural Management (AIMAC 2011), Anvers, BELGIUM

Type
Communication / Conférence
Date
2011
Conference title
11th International Conference on Arts and Cultural Management (AIMAC 2011)
Conference city
Anvers
Conference country
BELGIUM
Metadata
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Author(s)
Larceneux, Fabrice
Debenedetti, Stéphane
Abstract (EN)
This research explores the controversy regarding the issue of taste of consumers of cultural products: is there convergence or divergence of tastes, such as they are expressed by professional experts and ordinary consumers of films? In other words, have the ordinary consumers "good taste "? Contrary to recent U.S. studies finding some convergence, our results obtained in France on a sample of 622 movies among the most successful ones, suggest that professionals do not value the films enjoyed by ordinary consumers (divergent tastes). The research also highlights the existence of a "collective" tastes intermediate, mid-way between the specialist and the ordinary consumer, its artificial construction and operationalized by specialized websites (tastes from webusers and media). Correlations between the different tastes of these groups classified either under "experts" or "ordinary spectators" are analyzed and discussed.
Subjects / Keywords
Cinema; Consumers; Convergence; Divergence; Web users; Critics; Professionals; Judgment; Taste
JEL
M31 - Marketing

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