Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?
Larceneux, Fabrice; Debenedetti, Stéphane (2011), Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?, 11th International Conference on Arts and Cultural Management (AIMAC 2011), Anvers, BELGIUM
TypeCommunication / Conférence
Conference title11th International Conference on Arts and Cultural Management (AIMAC 2011)
MetadataShow full item record
Abstract (EN)This research explores the controversy regarding the issue of taste of consumers of cultural products: is there convergence or divergence of tastes, such as they are expressed by professional experts and ordinary consumers of films? In other words, have the ordinary consumers "good taste "? Contrary to recent U.S. studies finding some convergence, our results obtained in France on a sample of 622 movies among the most successful ones, suggest that professionals do not value the films enjoyed by ordinary consumers (divergent tastes). The research also highlights the existence of a "collective" tastes intermediate, mid-way between the specialist and the ordinary consumer, its artificial construction and operationalized by specialized websites (tastes from webusers and media). Correlations between the different tastes of these groups classified either under "experts" or "ordinary spectators" are analyzed and discussed.
Subjects / KeywordsCinema; Consumers; Convergence; Divergence; Web users; Critics; Professionals; Judgment; Taste
JELM31 - Marketing
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