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Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?

Larceneux, Fabrice; Debenedetti, Stéphane (2011), Professional experts and ordinary consumers' judgment of motion pictures : convergence or divergence?, 11th International Conference on Arts and Cultural Management (AIMAC 2011), Anvers, BELGIUM

Type
Communication / Conférence
Date
2011
Titre du colloque
11th International Conference on Arts and Cultural Management (AIMAC 2011)
Ville du colloque
Anvers
Pays du colloque
BELGIUM
Métadonnées
Afficher la notice complète
Auteur(s)
Larceneux, Fabrice
Debenedetti, Stéphane
Résumé (EN)
This research explores the controversy regarding the issue of taste of consumers of cultural products: is there convergence or divergence of tastes, such as they are expressed by professional experts and ordinary consumers of films? In other words, have the ordinary consumers "good taste "? Contrary to recent U.S. studies finding some convergence, our results obtained in France on a sample of 622 movies among the most successful ones, suggest that professionals do not value the films enjoyed by ordinary consumers (divergent tastes). The research also highlights the existence of a "collective" tastes intermediate, mid-way between the specialist and the ordinary consumer, its artificial construction and operationalized by specialized websites (tastes from webusers and media). Correlations between the different tastes of these groups classified either under "experts" or "ordinary spectators" are analyzed and discussed.
Mots-clés
Cinema; Consumers; Convergence; Divergence; Web users; Critics; Professionals; Judgment; Taste
JEL
M31 - Marketing

Publications associées

Affichage des éléments liés par titre et auteur.

  • Vignette de prévisualisation
    Professional experts and ordinary consumers' judgments of motion pictures: convergence or divergence? 
    Larceneux, Fabrice; Debenedetti, Stéphane (2011) Communication / Conférence
  • Vignette de prévisualisation
    “The taste of others” : divergences in tastes between professional experts and ordinary consumers of movies in France 
    Debenedetti, Stéphane; Larceneux, Fabrice (2011) Article accepté pour publication ou publié
  • Vignette de prévisualisation
    Le "goût des autres" : de la divergence des goûts entre spécialistes et consommateurs ordinaires de films en France 
    Debenedetti, Stéphane; Larceneux, Fabrice (2011) Article accepté pour publication ou publié
  • Vignette de prévisualisation
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    Larceneux, Fabrice; Rieunier, Sophie; Fady, André (2007) Article accepté pour publication ou publié
  • Vignette de prévisualisation
    Third party labeling and the consumer decision process: the case of the PGI European label 
    Larceneux, Fabrice; Carpenter, Marie (2008) Document de travail / Working paper
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