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Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus

Gomez, Pierrick; Borges, Adilson (2010), Avoiding poor health or approaching good health: Does it matter? Conceptualization, measurement and consequences of health regulatory focus, dans Dahl, Darren W.; Johar, Gita V.; Van Osselaer, Stijn M.J., Advances in Consumer Research vol 38, Association for Consumer Research : Duluth

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Type
Communication / Conférence
Date
2010
Titre du colloque
Association for Consumer Research Conference
Date du colloque
2010-10
Ville du colloque
Jacksonville
Pays du colloque
États-Unis
Titre de l'ouvrage
Advances in Consumer Research vol 38
Auteurs de l’ouvrage
Dahl, Darren W.; Johar, Gita V.; Van Osselaer, Stijn M.J.
Éditeur
Association for Consumer Research
Ville d’édition
Duluth
Métadonnées
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Auteur(s)
Gomez, Pierrick
Borges, Adilson
Résumé (EN)
This research describes the development of the Health Regulatory Focus Scale (HRFS), which was designed to capture individual tendency to use avoidance or approach strategies during health goal pursuit. Scale development procedures confirmed the structure of the scale and validated its psychometric properties. We then investigate its relationship with different health outcomes. This health specific measure predicted health beliefs, health behaviors and health subjective state.
Mots-clés
health behavior; Health Regulatory Focus Scale
JEL
D11 - Consumer Economics: Theory
I12 - Health Behavior