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Customer participation in retailer service offerings : a proposed typology of practices

Bonnemaizon, Audrey; Cadenat, Sandrine; Renaudin, Valérie; Benoît-Moreau, Florence (2011), Customer participation in retailer service offerings : a proposed typology of practices, 18th international conference on recent advances in retailing and services science, 2011-07, San Diego, États-Unis

Type
Communication / Conférence
Date
2011
Titre du colloque
18th international conference on recent advances in retailing and services science
Date du colloque
2011-07
Ville du colloque
San Diego
Pays du colloque
États-Unis
Métadonnées
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Auteur(s)
Bonnemaizon, Audrey
Cadenat, Sandrine
Renaudin, Valérie cc
Benoît-Moreau, Florence
Mots-clés
Customer participation; co-creation; expected role; intrinsic motivations; resources
JEL
D12 - Consumer Economics: Empirical Analysis