Customer participation in retailer service offerings : a proposed typology of practices

dc.contributor.author	Bonnemaizon, Audrey HAL ID: 9553
dc.contributor.author	Cadenat, Sandrine HAL ID: 10178
dc.contributor.author	Renaudin, Valérie HAL ID: 736540 ORCID: 0000-0003-4535-5406
dc.contributor.author	Benoît-Moreau, Florence
dc.date.accessioned	2012-03-29T09:12:48Z
dc.date.available	2012-03-29T09:12:48Z
dc.date.issued	2011
dc.identifier.uri	https://basepub.dauphine.fr/handle/123456789/8619
dc.language.iso	en	en
dc.subject	Customer participation	en
dc.subject	co-creation	en
dc.subject	expected role	en
dc.subject	intrinsic motivations	en
dc.subject	resources	en
dc.subject.ddc	658.8	en
dc.subject.classificationjel	D12	en
dc.title	Customer participation in retailer service offerings : a proposed typology of practices	en
dc.type	Communication / Conférence
dc.description.sponsorshipprivate	oui	en
dc.subject.ddclabel	Marketing	en
dc.relation.conftitle	18th international conference on recent advances in retailing and services science	en
dc.relation.confdate	2011-07
dc.relation.confcity	San Diego	en
dc.relation.confcountry	États-Unis	en

Files in this item

Files	Size	Format	View
There are no files associated with this item.