Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store

Traynor, John; Bordenave, Richard; Desmet, Pierre

Traynor, John; Bordenave, Richard; Desmet, Pierre (2012), Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store, EMAC : 41st annual conference, 2012-05, Lisbonne, Portugal

Type

Communication / Conférence

Date

2012

Conference title

EMAC : 41st annual conference

Conference date

2012-05

Conference city

Lisbonne

Conference country

Portugal

Metadata

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Author(s)

Traynor, John

Bordenave, Richard

Desmet, Pierre
Dauphine Recherches en Management [DRM]

Subjects / Keywords

Marketing research; Research methodology

JEL

M31 - Marketing